Why charity branding HELPS fundraising directly

I hear a lot from fundraisers and non-marketers that branding doesn’t actually ‘work’ for charities and that it can actually be a total waste of hard-earned money.  So let’s (loosely) use maths and logic, the core tools of good fundraisers, to suggest why this need not be the case.

Being creative isn’t enough

Posted by on Jan 13, 2014 in Blog, Fundraising, Marketing & Communications, Strategy

By Kevin Baughen Successful fundraising and marketing isn’t just about being clever or creative.  Only creative or advertising agencies with awards to win think this is the case.