I hear a lot from fundraisers and non-marketers that branding doesn’t actually ‘work’ for charities and that it can actually be a total waste of hard-earned money. So let’s (loosely) use maths and logic, the core tools of good fundraisers, to suggest why this need not be the case.
By Jim Haywood Back in the early 70’s, I remember watching the BBC programme Tomorrow’s World with a sense of fascination and excitement. It was my weekly window into the latest innovative applications of science and technology. Whilst some of these didn’t quite get off the ground (floating bicycles, centrally heated ski poles and plants […]
By Kevin Baughen Two years ago, I wrote a piece for the Guardian website about how small organisations were struggling to even be considered to deliver local, public services in spite of the Big Society initiative claiming this was all going to change… Have you seen any evidence of change since then? We’re genuinely interested […]
By Carole Pemberton We live in a world which is marked by disruption: whether it is the impact of the financial crisis on organisations and individuals; changes in social patterns in how we live, or climate change. The certainties which marked previous generations are no longer available to us. That is why resilience is now […]