The Aldingbourne Trust
The Aldingbourne Trust cares for and supports adults with learning disabilities across the South of England. Kevin and his team created a tiered, integrated marketing strategy which supported the charity as a whole and the 9 separate entities within it all leveraging the core brand, philosophy and focus. They created internal communications programmes to engage with the staff and volunteers (volunteers weren’t previously included at all) and their ‘Friends’. Incorporated internal and beneficiary audience research and collation of feedback to drive the activity planning and coached the in-house team to deliver the plan. In addition they launched two new social enterprises.
Increase in visitor numbers at the farm/countryside centre year on year for 2 years. Significant increase in local positive media coverage and some national coverage gained around cuts to disability services. Staff and volunteers satisfaction and engagement survey results improved year on year. Social media presence growing and useful to all the social enterprises as well as the charity – from a zero start. The new social enterprises generating revenues and growing. Specific programme to influence employers – Powerful Trainers – growing, generating greater revenues and seeing more employers than in previous years