As we enter a new decade is it time to ditch the expression ‘Snowflake Generation’ – young adults of the 2010s who are accused of being hypersensitive and prone to take offence too easily? Our so called ‘Snowflakes’ are open to easy jibes at their phone addiction, their predilection to eat Avo on Toast and Instagram the experience, accusations they live a virtual life on social media and not an actual one. All too often these young people have been the butt of jokes from us oldies, the baby boomer and 60’s generation who have a tendency to fall into their own stereotypes of ‘you don’t know how lucky you are’ type comments.

As a parent of two ‘snowflakes’ I think it’s time for a bit of a rethink from those of us the other side of 50. Young people today are far worse off than we were at their age. We left higher education with no millstone of fee debt around our necks, free to walk into one job one day and out of it to another the next as the whim took us. Free to make our mistakes – fashion, romance, food – in relative obscurity without someone sticking it on Facebook or twitter.

Snowflakes I would argue are hypersensitive they are anxious and it seems their anxiety is justified. Data from Children and Adolescent Mental Health services (CAMHs) shows a spike in the number of young people suffering from mental ill health. There has been a sharp rise, up 37%, in young people admitted to hospital with eating disorders this year and alarmingly 12 deaths in the last 7 years. Eco-Anxiety is a reality for many and a growing sense of worry about the world and its’ future keeps many awake at night as well as propelling them onto the streets.

One of my campaigns for 2020 is to reclaim the Snowflake label – not write off young adults as over sensitive delicate young plants, but respect and understand the anxieties they carry. Real snowflakes are miracles of nature, each one unique in its form and structure, needing careful handling but we miss so much if we fail to observe their innate beauty and specialness. The same is true of our young adults- let’s stand up for Snowflakes and celebrate them instead of writing them off.

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